A great website needs to make the right impression as soon as you load it up. This means it should look highly professional, modern, eye-catching, and crisp and should feature high-resolution images and an intuitive layout. At the same time, it should be effective in immediately communicating what your website is about, who it’s aimed at and what you’re selling if you’re a business. If someone lands on your page and they don’t instantly know what it is that you’re selling/providing then they will likely leave within the minute.
Then they need to know where to click, how to get the information they want, and what to do next. Don’t be mistaken – a minute is actually a relatively average amount of time for punters to spend on any website!
But these days, it’s not enough for a web design to simply look the part. At the same time, it needs to be designed with SEO in mind so that Google can easily search and index its pages and content. It also needs to work on all manner of different screen sizes and devices. If your site doesn’t use a responsive design for mobile, if it doesn’t have touch-friendly controls, then you are going to get penalized by Google and you’re going to lose visitors.
Your page needs to load quickly, it needs to present information in the right manner and it needs to be free from errors. This is all part and parcel of great web design and web development.